Spotting a Predatory Solar Salesperson: Red Flags and How to Protect Yourself

Going solar can be a great way to save money and help the environment. Unfortunately, some solar salespeople use predatory tactics to pressure homeowners into bad deals. Knowing the red flags can help you avoid these scams and make an informed decision. This post focuses on two key areas where predatory salespeople often operate: aggressive sales tactics and misleading information.

Aggressive Sales Tactics: The Pressure Cooker Approach

High-pressure sales tactics are a major warning sign. Reputable solar companies understand that going solar is a big decision and will give you the time and information you need. Be wary of salespeople who:

Push for immediate decisions or same-day contracts: A salesperson pushing you to sign right now is a huge red flag. They often use this tactic to prevent you from comparing quotes or doing your research. Don’t fall for it.
Claim “limited-time” deals or incentives are ending soon: While some legitimate incentives do have deadlines, predatory salespeople often exaggerate or fabricate these deadlines to create a sense of urgency. Always verify any claims of expiring deals with official sources.
Use scare tactics about future price hikes: While energy prices can fluctuate, salespeople who rely on fear-mongering about massive, imminent price increases are likely trying to pressure you into a quick sale.

Misleading Information: The Bait and Switch

Predatory salespeople often use misleading information to make their offers seem more appealing than they actually are. Watch out for salespeople who:

Exaggerate potential savings or offer unrealistic promises: Solar can save you money, but exaggerated claims of massive savings without supporting data should raise a red flag. Ask for detailed calculations and realistic projections based on your energy usage.
Claim solar installations are free or no-cost: Solar is not free. There are costs associated with equipment, installation, and financing. Salespeople who claim otherwise are being deceptive. Be wary of “free installation” offers, as these costs are usually hidden elsewhere in the contract.
Misrepresent government incentives or tax credits: While government incentives and tax credits can help offset the cost of solar, predatory salespeople may misrepresent the amount or eligibility requirements. Always verify this information with official government sources.
Lack detailed knowledge about their products and services: A knowledgeable salesperson should be able to answer your questions about the equipment, installation process, and financing options. If they can’t clearly explain the technical aspects of the installation or seem evasive, it’s a bad sign.

Lack of Proper Assessment: The Cookie-Cutter Approach

A crucial part of any legitimate solar installation is a thorough assessment of your property and energy needs. Predatory salespeople often skip this step, leading to systems that are either undersized or oversized for your needs. Be wary of salespeople who:

Don’t conduct a proper site evaluation: A proper assessment should include looking at roof angle, shading, sun exposure, and other factors that affect solar panel performance. If the salesperson doesn’t physically inspect your roof or use satellite imagery, it’s a red flag.
Don’t ask about your energy usage: Your energy bills are crucial for determining the right size system. A salesperson who doesn’t ask about your energy consumption is likely trying to sell you a generic system without considering your individual needs.
Offer a “one-size-fits-all” solution: Every home is different. A cookie-cutter approach to solar installation is a sign of a salesperson who isn’t interested in providing a customized solution.

Here are some tips on how to protect yourself from predatory solar salespeople:

Do your research. Before you even talk to a salesperson, learn about solar energy and the different types of solar panels available. This will help you identify any red flags when you’re talking to a salesperson.
Get multiple quotes. Don’t just go with the first salesperson you talk to. Get quotes from several different companies so you can compare prices and products.
Read the contract carefully. Before you sign anything, make sure you understand all the terms and conditions of the contract. Don’t be afraid to ask questions if you’re not sure about something.
Don’t feel pressured to sign anything. A good salesperson will give you time to think about your decision. If you feel like you’re being pressured to sign a contract, walk away.
Get everything in writing. Don’t rely on verbal promises. Make sure everything is in writing, including the price, the terms of the contract, and any warranties.
Be wary of high-pressure sales tactics. If a salesperson is using high-pressure tactics, it’s a red flag. A good salesperson will give you time to make your decision.
Don’t give out personal information. Be careful about giving out personal information, such as your Social Security number or bank account number.
Get a home energy audit. A home energy audit can help you determine how much energy you use and whether solar is a good option for you.
Ask for references. Ask the salesperson for references from previous customers.
Talk to your neighbors. See if any of your neighbors have solar panels and ask them about their experience.
Don’t be afraid to walk away. If you’re not comfortable with something, don’t be afraid to walk away from the deal.